The man who turned down the Beatles, claiming that guitar bands were unlikely to last, no doubt regretted his decision. However, the "Fab Four", as they became known sometime later, were, like many bands before and since, rejected many times before successfully being signed by xyz.
The incident referred to actually too place in xxxx at the offices of Decca records ad is often referred to as "The Decca Incident".
By this time, the band's manager, Brian Epstein, had been relentlessly plugging away at the task of finding the Beatles a record contract and had been repeatedly rejected.
There are more Beatles rock bottoms here.
See also Joe Meek, who also turned down the Fab Four.
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